Slussen - Excuse the mess

The rebuilding of Slussen - one of Stockholm's most important hubs can easily be experienced as chaotic, at least for half a million stressed Stockholmers and confused tourists who pass by every day. Therefore, we developed a new sign program that urges passers-by to embrace the chaos instead (with a twinkle in their eye). And remind them that it will be very nice when it is ready, as long as we can see it positively and bite down for a few more years.

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Clear channel - The Out Of Home Project

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KLM - The Cold Catching Billboard